Be Healthy! Healthy nutrition is one of the main prerequisites of human health. It is especially important in the childhood when many systems of the human body are being formed, and the lack of certain nutrients can cause serious developmental problems.
In July 2003, Kraft Foods launched the global programme «Health and healthy lifestyle», aimed at disseminating information about nutrition and healthy lifestyles. A new charitable programme «Health4schools» was also launched in Britain in 2004.
The charitable programme «Be Healthy!» was launched by CAF Russia under the initiative and with the financial support from «Kraft Foods» in 2007.
The programme «Be Healthy!» helps to implement healthy lifestyle changes, children start to enjoy healthy food, active games, and in the future they are more likely to choose a healthy lifestyle.
The programme «Be Healthy!» includes four interrelated components:
- conducting lessons on healthy food (with an emphasis on breakfast);
- healthy cooking lessons with children;
- cultivation of useful plants;
- providing conditions for physical activity of the children.
The goal of the programme is to contribute to proper nutrition and increase of physical activity of the children. Thanks to the programme children have the opportunity to learn about the components of healthy food and learn how to prepare it, and also play active games.
The Programme Objectives are:
- to teach children about the basics of healthy food
- to create conditions for healthy cooking lessons and cultivation of useful vegetables and herbs;
- to provide conditions for increased physical activity of the children
Programme participants:
- public schools of the Lomonosov district in Leningrad region;
- public schools in Pokrov, Lakinsk, Sobinki, and Stavrovo villages of Vladimir region;
- local communities
The target group of the programme are primary school pupils.
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